Truly Hard Seltzer Lemonade
Creative Product Campaign

One of my first strategic creative creation campaigns surrounding new flavors from a popular adult beverage company.

Campaign Plan

Here you can find the campaign overview and branding template for the proposed Lemonade Hard Seltzer campaign. The overview also discusses medium choices and key performance indicators.

Brochure

Poster Series

Radio Spot

Brief radio spot ad for Truly Lemonade Hard Seltzer. This ad was edited in Adobe Premiere Pro.

Social Media

Brief social media campaign proposed for Instagram and Facebook. The profile images and banners would change during the campaign timing.