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National Product Campaign
This is a comprehensive national product campaign compiled for the National Student Advertising Competition which took place in Portland, Oregon in April 2022. A team of 10 Washington State University advertising students advised by professor and mentor, Daniel Petek attended the competition and placed second in regionals.
Here you can find a detailed print plansbook of the campaign including primary research, secondary research, media recommendations, creative strategy, and budgeting.
While we were unable to record our final presentation during the competition, here you can find the final presentation slides deck for the campaign which was pitched in person in Portland, Oregon.
NSAC 2021-2022 Final Plansbook & Referance Materials-01
NSAC 2021-2022 Final Plansbook & Referance Materials-02
NSAC 2021-2022 Final Plansbook & Referance Materials-13
NSAC 2021-2022 Final Plansbook & Referance Materials-01
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