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Homestyle Rice Krispies Treat
Test Market Campaign

This test market was a project for COMSTRAT 480 - Agency Operation & Campaigns. I was a member of the media and research team focused mostly on market research, the test market recommendation, and the media plan.  

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Detailed Plansbook

Here you can find a detailed print plansbook of the Homestyle Rice Krispies test market campaign.

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Final Slides Deck

Here you can find the final presentation slides deck for the test market campaign. The presentation was given in person at Washington State University. 

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