Mrs. Meyer's Multi-Surface Cleaner National Product Campaign

This Mrs. Meyer's campaign is the largest final project completed for my undergraduate studies at Washington State University. I was appointed Account Executive for the agency simulation. My group of six was able to compile a campaign including a detailed situational analysis, target audience recommendation, media plan, creative plan, sales & promotional plan, and lastly an overall budget recommendation. Below you can find the detailed campaign plansbook and presentation slides deck. A recording of the final webcast presentation will be uploaded in the future.